![](https://images.squarespace-cdn.com/content/v1/63f04eb1870bcc1e6efa4d92/bbcf83d0-adc8-4ca1-a5cc-5308e32d9de7/mian+pic+50+percent+trans.jpg)
Original soft plastics designed and made in the USA!
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Designed to get you More Hooksets
Engineered For Hooksets was started in August, 2022 by civil engineer, Marine Corps veteran, and longtime angler Matt Newcom. Matt Spent months designing, prototyping, and testing each mold to ensure that these are the highest quality baits. These lures will get YOU more hooksets.